基于创业导向研究视角,构建可持续性和发展性两个维度的绿色创业导向概念体系,通过中国新能源上市公司数据,分析高管团队、绿色创业导向与企业绩效的关系。研究发现,高管团队异质性积极影响绿色创业导向,绿色创业导向对企业绩效产生正向作用,而高管团队社会使命感对绿色创业导向与企业绩效的关系具有调节影响。
This paper conceptualized the green entrepreneurial orientation with two dimension including sustainability anddevelopment. Based on the data of Chinese listed company of new energy, It concludes that the heterogeneity of top manage-ment team (TMT) promotes the green entrepreneurial orientation (GEO), and GEO have the positive relationship with per-formanee. Moreover, the sense of social mission of TMT has a positive moderating effect on the relationship between GEOand performance.