中文摘要：

从许昌的生态旅游文化现状入手,认为许昌现有的生态旅游景点经营管理模式有政府直接投资、大型企业投资建立、村或村民自营三种模式。采用抽样调查法和深度访谈法对许昌市各地的生态旅游点进行调查,认为其在生态旅游发展过程中存在着规划设计层次较低、服务水平低、特色购物商品缺乏、环境保护措施不力等问题。依据现实状况从六个方面提出生态旅游发展的建议：政府加强规划,体现各自特色;加大环境保护的力度;以重点项目带动生态旅游文化发展;加强软服务项目的提升;开展多种形式的融资;扩大宣传;等等。

英文摘要：

From the perspective of eco-tourism and cultural status of Xuchang, this study points out that there are three management models of Xuchang eco-tourism scenic spots, including direct investment by the government, sponsorship of large eaterprises and running by local people. Using sampling survey method and interview method to investigate the eco-tourism spots in Xuchang area, this study points out that there are some problems in the process of eco-tourism development： inadequate level of planning and design, inadequate level of service, lack of charac- teristic tourist products and inferior environment protection. Suggestions are put forward from six aspects： the gov- ernment should strengthen planning to enhance characteristics; environmental protection should be improved; eco- logical and cultural tourism should be developed on the basis of key projects ; soft service project should be strength- ened; various financing conduits should be established; publicity should be strengthened.