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中文摘要：
随着越来越多的电子支付企业开始进入移动支付市场,移动支付的用户采纳成为学界和业界的关注热点。实证研究了用户的互联网支付信任对其移动环境下的移动支付初始信任的影响以及用户信任、正效用和负效用因素对移动支付使用意向的影响。通过对374位支付宝用户的数据收集与分析,结果显示,用户的互联网支付信任显著影响其移动环境下的移动支付初始信任,且对移动环境下的三条关键路径存在间接影响,而移动支付初始信任则通过提高感知相对优势和降低感知风险对用户使用意向施加了双重影响。
英文摘要：
As electronic payment companies increasingly enter into the market of mobile payments,consumer acceptance with the mobile payments has become a hot topic among the theorists and practitioners.The impact of consumers＇ Internet payment trust on their initial trust in the mobile payments is empirically investigrted.It is also examined how these trust beliefs might interact with other factors and affect consumers＇ adoption of mobile payments.By using survey data collected from 374 Internet Ailpay users,the results indicate that consumers＇ Internet payment trust not only directly affected their mobile payments initial trust,but also indirectly influenced three key paths in the mobile environment.Moreover,mobile payment initial trust directly and indirectly affects the consumers＇ adoption intention in combination with perceived risk and perceived relative advantage furthermore.
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