中文摘要：

对我国农村信息服务中农户的信息获取渠道选择问题进行了研究。在分析农户信息获取渠道和信息需求内容基础上,结合福建省三明市的调研数据,采用对应分析和聚类分析研究了农户信息需求内容与信息获取渠道选择间的关系。研究证明了农户的信息需求内容与信息渠道选择显著相关,农户在获取不同信息内容时存在明显的渠道选择偏好,并分析得到获取各类信息时偏好渠道的优先序,为农村信息服务良性供给机制的构建提供参考。

英文摘要：

This paper mainly focuses on the information channel selection by rural residents. Thee studyanalyzed the information channel used and information content needed by the rural residents. Based onthe result of an investigation performed in Sanming City, this paper studied the matching relationship be-tween information channel and information content through correspondence analysis and cluster analysis.The study had reached the conclusion of the preferred information channels choices made by rural resi-dents when getting different types of information and the priority order of acquisition channels for differenttypes of information. This result had provided a reference for the construction of a virtuous rural informa-tion service supporting mechanism.