中文摘要：

营销渠道治理机制作为影响渠道健康运行和渠道绩效的关键因素，引起了营销学界和实务界的广泛关注。在系统分析营销渠道治理机制的基础上，通过构建营销渠道治理机制与渠道绩效关系模型，分析了营销渠道治理机制影响渠道绩效的运作机理，最后提出了营销渠道治理未来的研究方向。

英文摘要：

The mechanisms of marketing channels＇ governance, which affect the healthy operation of channels and channel performance, have attracted many marketing scholars＇ concern in theory and practice. On the basis of analyzing the marketing channel governance mechanisms, this paper builds a relational model of the mechanisms of marketing channels＇ governance and channels performance and analyzes the mechanism analysis of marketing channel governance mechanisms＇ affection to channel performance. Finally, we make a summary of the conclusion and discusses the direction of future research.