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中文摘要：
目的：以大学生消费为切入点考察物质主义价值观、社会支持和强迫性消费倾向之间的关系。方法：使用物质主义价值观量表、社会支持量表和强迫性消费倾向量表对370名大学生进行测量。结果：（1）高物质主义价值观与大学生强迫性消费倾向显著正相关（r=1.003）,高社会支持与强迫性消费倾向显著负相关（r=-0.167）。（2）物质主义价值观、社会支持对大学生强迫性消费倾向具有显著的预测作用。（3）社会支持在物质主义价值观和强迫性消费倾向之间的调节作用显著;对于高社会支持者,物质主义价值观对强迫性消费倾向预测作用不显著;而对于低社会支持者,物质主义价值观预测作用显著。结论：社会支持能够减缓个体的强迫性消费倾向,强迫性消费倾向是社会支持缺乏的心理补偿。
英文摘要：
Objective：to investigate the relationship among materialistic values,social support and compulsive buying tendency of college students.Methods： conducting an investigation among 370 college students with Materialistic Values Scale,SSRS and Compulsive Buying Tendency Scale.Results： 1） materialistic values were positively correlated with compulsive buying tendency（r=1.003）,whereas social support was negatively correlated with compulsive buying tendency（r=-0.167）;2） materialistic values and social support had a significant impact on the prediction of compulsive buying tendency;3） social support had a significant impact on the regulation of relationship between materialistic values and compulsive buying tendency,and for students with high social support,materialistic values had no significant impact on the prediction of compulsive buying tendency,while for the students with low social support,the impact was significant.Conclusion： social support could weaken compulsive buying tendency and compulsive buying was a psychological compensation for lack of social support.
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