中文摘要：

为满足旅游者的差异化需求,酒店在前期设计过程中需要与地方文化结合,并保持建筑外观和内部装饰的设计感,这与接待服务的原真性相关。然而,现代酒店以标准化、规范化服务为基础,为旅游者提供食、住、娱、购等基本功能,这些功能需要以标准化为基础。从消费者角度,旅游者既需要个性化、创新的酒店设计,又需要获取大众化、高性价比的酒店产品。酒店设计在原真性和标准化之间存在两难。文章基于理论分析,构建基于原真性和标准化的理论框架,并以若干酒店为案例,讨论酒店设计过程中如何协调原真性和标准化的两难问题。研究结论对酒店建筑和室内设计提供理论支持,也将为主题酒店、设计酒店、精品酒店等方面的研究提供经验借鉴。

英文摘要：

To meet tourists＇ needs, hotels should combine local culture and design in their exterior and interior decoration, which will enhance the authenticity of reception services. However, modern hotels also have to provide tourists with food, accommodation, entertainment and other basic functions that need to be standardized. From a consumer perspective, tourists require personalization and innovation in hotel design yet still need popular, cost- effective hospitality products. There is an apparent dilemma between authenticity and standardization of hotel design. Based on previous studies, this paper continues the theoretical analysis exploring the concept of authenticity, the connotations and evolution of authenticity and examines service standardization. We expand the theoretical framework of authenticity and standardization. In this paper, authenticity research examines hotel design, environment and local culture. Discussions exploring standardization look at industry or hotel group internal norms and focus on the basic functions of hotel accommodation and ways to communicate authenticity to consumers. Hotel designs are divided into four categories according to authenticity and standardization. These categories are： authentic design, standard design, a combination of authentic design and standard design and market follower. To analyze the four hotel styles and discuss the incorporation of authenticity and standardization into hotel design, this study combines theoretical and empirical research methods. We use interviews, participant observation and photos for collecting primary data. Network information provides secondary evidence. The hotels investigated were Crosswaters Ecolodge ＆ Spa, Commune by the Great Wall, 7 Days Inn and some guesthouses. This study found Crosswaters Ecolodge ＆ Spa emphasized a combination of authenticity and standardization while Commune by the Great Wall was more concerned with authenticity. 7 Days Inn attached great importance to standardization and guesthouses at the North Gate