中文摘要：

创新提升旅游业的竞争力，是当前国内旅游业发展的内在要求和重要战略方向。我国旅游业正处于产业生命周期的早期，对创新模式展开研究有助于发现旅游企业创新的重点和实现途径。因此，以具有代表性的云南旅游业为例，对现阶段国内旅行社的创新模式选择进行实证研究。

英文摘要：

It is now regarded as both internal requrement and strategy for Chinese toursim to enhance the core competences. Since Chinese tourism still remains the primary stage in the enterprise life cycle, it is vital to research on the innovative modes that help to clarify the innovative objectives and approaches. By taking Yunan tourism for example, the paper presents a empirical study on the selection of innovative modes for the current native travel agencies.