中文摘要：

运用440家油菜和水稻种子县级代理商的调查数据,实证研究了在种子营销渠道中县级代理商的自有资源对其期望利润、实际所得利润的影响,分析了社会资本对这两者关系的调节作用,并借此探索了影响种子产业县级代理商渠道利润分配的资源要素及其作用机理。结果表明：种子经营中,社会资本正向调节着代理商自有资源和利润的关系。据此,提出以下建议：种子代理商在收集市场信息、把握市场机会、壮大经济实力、培养知名度与美誉度的同时,也要注重对社会资本的培养。

英文摘要：

Based on the survey data from 440 county agents of rape and rice seed in Hubei province, Anhui province and Jiangxi province, this paper uses empirical method to discuss the impact of personal resources of county agents in the marketing channel on their expected and actual profits. This paper also analyzes the moderating effect of social capital on the relationship between them in order to explore the resource factors and functional mechanism of the channel profits allocation of the county agents in the seed industry. The result shows that in the seed business, social capital is regulating the relationship be-tween agent＇s personal resources and profits. Above all, the county agents in the seed industry should pay attention to collecting market information, catching each chance to increase their strength and ex-tending their reputation. At the same time, they should increase their social capital if possible.