目前国内外学者多从目的地外部或宏观尺度研究游客时空行为,专门针对微观尺度范围内游客时空行为的研究非常少见。与此同时,怀旧心理被广泛运用到旅游产品开发当中,但鲜有学者对怀旧动机做细化研究。文章选取广东省博物馆新馆为案例研究地,通过活动日志调查获取游客时空行为信息,借助怀旧心理理论,构建怀旧动机倾向测量量表,将其到访游客划分为直接怀旧型游客、间接怀旧型游客和非怀旧型游客三种类型,刻画出不同怀旧动机类型游客的时空行为模式,并进行对比研究。结果表明不同怀旧动机倾向的游客在活动行为上无明显差异,但在时间行为、空间行为上却表现出明显差异。本研究对丰富微观尺度范围内游客时空行为理论、优化景区内部游览线路、提高景区游客管理水平具有重要指导意义。
Spatial movement patterns of tourists have been extensively studied outside a destination or on a macro scale since 1960s, yet rarely have them been studied on a micro scale. Meanwhile, though nostalgia has been widely applied to the development of Tourism product, there is a paucity of research on the motivation behind the nostalgia. This paper attempts to analyze the temporal-spatial behavior of tourists of various nostalgia motivation in scenic-spot to enrich the spatial behavior theory on a micro scale as well as the nostalgia motivation theory. Conducted in Guangdong Province museum, tourists' temporal-spatial behavior information was collected via activity log in this study. Meanwhile, tourists are placed into three groups (Direct nostalgic, Indirect nostalgic and Non-nostalgic) on the basis of their nostalgia motivation measured by our survey scale. Then study is conducted on these tourists' depicted spatial movement patterns. The study reveals that tourists of different nostalgic motivation tendency have no obvious differences on activity behavior, yet their time and spatial behavior differ significantly