采用1130份问卷的调查数据,基于马斯洛需求层次理论,分析广州市中产阶层不同需求层次的社会、物质、价值观、认同和自我实现特征。研究显示,中产阶层的生理需求表现为物质条件丰富,就业主要集中在中心城区,居住与就业相对平衡;安全需求表现为生活态度积极、生活方式多元,工作日的休闲空间比休息日的近,不同等级商品的购物空间有所不同:爱和归属感需求与尊重需求表现为主观认同感强,社区归属感与幸福指数较高;自我实现需求表现为基本实现个人理想,年轻者希望未来谋求更大的发展,年长者希望更多时间休闲与陪伴家人等。然后,利用多元线性回归法和logistic回归法,对中产阶层特征的影响因素进行探讨,发现年龄、户籍、子女数、学历、单位性质、收入和居住区位是影响中产阶层特征的七大因素,其中年龄、子女数、学历、收入和居住区位是最主要的五个因素。中产阶层的马斯洛需求层次与一般阶层相比,呈现“两头小,中间大”的纺锤形结构。
Middle classes in Chinese metropolitan cities have become important social groups, and have increasing influence on urban transformation, economic development and social stability. Therefore, it becomes essential to understand the middle class. Firstly, using the 1130 questionnaire survey data, on the basis of Maslow's hierarchy of needs theory, we analyze the characteristics on the society, substance, values, identity and self-actualization of middle class in Guangzhou. The results show that the physiological needs of mid- dle class is manifested as high income and wealth, mainly working in the central district and their jobs-housing relative balance; the salty needs of mid- dle class is presented as they feel optimistic about life, have diversified lifestyle, their recreational space of working day is smaller than that of weekend day, and the shopping space for purchasing distinct goods is different; the love or belonging needs and esteem needs of middle class are expressed as they have strong subjective identity and higher happiness index, as well as the selfactualization needs is denoted as they basically realize personal ideal, and younger want to seek greater development, elders want more time to recreation and to accompany their families. Secondly, using multiple linear regression and logistic regression analysis, we find that the several major influencing factors are age, residential location, income, number of children, education, hukou and nature of the unit. Of all the factors, age, residential location, income, number of children and education are five main factors. Then, compared with the Maslow's hierarchy of needs of the ordinary class, that of middle class presents the spindle structure , namely "small at both ends but big in the middle".