中文摘要：

高校现行古代文学作品选教材与新闻学、广告学专业的发展有诸多不适应,有必要为这两个专业重新编选一部古代文学作品选教材。重新编选教材应遵循开放性原则,而要实现这一原则,需做到四个结合,即教材内容的综合性与区别性相结合、教材体例的模式化与灵活性相结合、教材作品的知识性与趣味性相结合、教材整体思维的主流性与多维性相结合。在开放性原则下,教材编选的根本目的在于培养新闻学、广告学专业大学生独特的观察能力和创新思维能力,而教材编选的理念是＂以教材为辅,以观察与思维为主＂,这一编选理念也是重新编选教材的教学理念。

英文摘要：

The present selected readings in classical literary works do not suit majors of journalism and advertising in many aspects. Hence new teaching material should be compiled for them and follow opening principles. To achieve this, we have to combine comprehensiveness with difference in content, model with flexibility in style, knowledge with interest in works and mainstream with multidimensionality in thinking, The ultimate objective is to cultivate students＇ unique abilities of observation and thinking and the accordingly new concept is ＂thinking and observing first, teaching material second＂ which proves to be the teaching concept for recompiling teaching material.