考虑了存在单向替代的两产品订货和定价联合决策问题。通过构建订货与定价联合决策模型,研究了单周期两产品的最优订货量和价格的存在条件,进一步将研究拓展到多周期的情况,建立了多周期的订货和定价联合决策模型,并进行了模型结构分析。同时,分析了信息对订货与定价联合决策的影响程度。
Joint decision of ordering and pricing is a more important area at present academic research.There is a vast of literature focusing on this problem.However,most of the literature discussed the decision policy of single product,even seldom literature research multiple products,but they assume that the products are independent.In reality,there are many firms produce multiple products,and they are substitutable among the products.Therefore,in this paper,we built a ordering and pricing joint decision model for two downward substitution products provide the existing condition of optimal order quantity and price under additive demand case.We also compare the profits between perfect information and imperfect information condition,and get the value of the information in the production and pricing decision.