中文摘要：

针对当前房地产业内出现的开发商囤地、囤房、哄抬房价等获取暴利的怪现象,指出房地产开发商合理合法获利的唯一途径是制定科学的开发方案,科学的开发方案依赖于优化的户型面积设计.提出了基于熵权系数的综合评价法,对备选的具有不同面积的户型进行综合效益评价,在获得备选类别的单位面积效益指标的基础上,以开发商总效益最大化为目标,建立了房地产户型组合优化模型,从而实现科学的房地产开发方案.

英文摘要：

The author attentions the undesirable phenomena that developers rely on hoarding land and houses or driving up house-price to get more profits in the current real estate industry.The author points out that real estate developers should make a scientific development-program to get more rational and legal profits.Scientific development-program of real estate depends on the optimal design of the family-area,and proposes the entropy coefficient comprehensive evaluation method to evaluate the benefit and effect of the alternative family-area,and shows a family-area optimization model to maximize the total profit of the developers.So a scientific and rational real estate development-program will be gotten.