中文摘要：

消费者是市场经济活动的中心,有需求才有市场,市场经济下民族地区的旅游产业必须重视消费需求的价值和意义,以消费需求贯穿旅游产业链,把本地民族资源、自然资源等优势旅游资源的开发和消费者的需求紧密连接,在此基础上提升民族地区的旅游管理。据此思路,以民族地区的旅游资源为基础,依据心理学、旅游等相关论点,基于消费需求在民族地区旅游产业中内在逻辑关系上的起点意义,深入探讨了民族地区旅游管理提升的相关问题,以此促进民族地区旅游管理更好的提升。

英文摘要：

Consumers are the center of economic activity in the market. When there is no demand, there is no market. Therefore the ethnic tourist industry must pay attention to the value and significance of consumers＇ demand. The improvement of the tourism management in minority areas lies in the fact that the consumers＇ demand should go throughout the tourism industry chain and the development of the local ethnical and the natural resources should be closely connected with the consumers＇ demand. Thus the paper, on the basis of the idea that the consumers＇ demand is the logical starting point for the development of ethnic tourist industry, presents an in-depth analysis of the problems related to the improvement of the tourism management in minority areas, applying psychology, tourism and other related theories, so as to promote better management of ethnic tourism.