中文摘要：

利用计划行为理论作为一个框架进行扩展,建立一个复合模型来确定影响电子图书盗版传播的影响因素。除计划行为理论所包括的主观规范、行为控制、态度、意图等变量外,还综合了群体压力、价格、法律、习惯、文化、态度、道德义务、感知风险、感知收益等变量,以此构建结构方程模型。通过问卷收集数据,分析得出结论：价格、群体压力、法律、感知风险对意图的影响并未达到显著水平,最后根据结论提出了高校管理层的对策。

英文摘要：

Theory of Planned Behavior （TPB） is used as a framework for the expansion, and a composite model is established to determine the impact of e-book piracy. In addition to the TPB, including the subjective norm, behavior control, attitude, intention, other variables as group pressure, price, law, custom, culture, attitudes, moral obligation, perceived risk, perceived benefits are all considered in order to construct the structural equation model. Through analysis on the data collected by the questionnaire, the conclusion is drawn that the effect of price, group pressure, law and perceived risk on the intention is not significant. Fi- nally, the countermeasures are put forward for University management.