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中文摘要：
在顾客声音数据一致化处理过程中,原始客户需求信息容易丢失是企业营销决策难题。文中尝试用图形化形式描述顾客声音数据一致化转化过程,给出了一种面向群决策的三类不同顾客声音（效用值型的顾客声音、次序值型的顾客声音、语言短语型的顾客声音）的一致化映射方法。该方法是一种考虑企业知识背景等相关要素的非强制性数据转换方法,能最大限度地保证数据在转换的过程中不丢失,对支持企业营销决策具有重要理论意义及实用价值。
英文摘要：
In the uniformization process to the data of voices of customers, it is a problem for the enterprise marketing decisionmaking that the primitive customer demand information is easy to loss. In order to describe the transformation process of uniformization to the data of voices of customers by graphical form, this article has given a method of mapping uniformization which face group decision-making to the three kinds of voices of customers （utility, preference orderings, linguistic term ）. This method is one kind of non-compulsory data conversion method which considerate enterprise knowledge background and other related essential factors .This method can maximum ensure the data does not lose in the transformation process, which is an important theoretical and practical value to support enterprise marketing decision-making.
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