中文摘要：

大学生环境教育内部既有大学生的特点优势、高等学校的比较优势,也有大学生特点中的消极倾向、组织性较弱和社会性不确定因素干扰的劣势;外部既有可持续发展成为世界潮流、政府对环境保护重视和公众环境意识增强等机会,亦有社会文化中的＂非绿色＂因素和＂绿色＂利益机制未完全建成的威胁。根据SWOT分析法,高等学校应选择＂SO战略＂,即发挥优势,提高专业化水平、利用机会,提高开放性水平,以实现大学生环境教育的健康发展。

英文摘要：

The management in the college level of students＇environment education is similar with enterprises strategy management,and can be analyzed with SWOT method.There are character advantages of college students,comparative advantages of college,negative tendency among the characters of college students,less organized,interference of social uncertainties inside.While there are chances of sustainable development as world trend,emphasis on environment protection for government,environment awareness enhanced by pubic,and there is threaten from incomplete mechanisms of＂non-green＂factors and＂green＂benefits outside.Therefore,college should choose＂SO strategy＂,and its major measures are taking good use of advantage—promoting specializing level,and making full use of opportunity—promoting openness level.