中文摘要：

消费主义思潮是西方社会思潮的一种,近年借助新媒体而大行其道,对在校大学生产生着复杂的影响。对此,大学生思想政治教育可以从知、情、意、信、行五个维度进行引导,实现文明、理性消费观的真正内化。

英文摘要：

Consumerism is one of the western social ideological trend, and is popular in recent years with the help of new media, which produces the complicated influence on college students. The ideological and political education can guide students from cognition, emotion, meaning, faith, and action, achieving the true internalization of civilization and the rational consumption.