近些年来,国际创业逐渐成为创业研究的焦点之一,天生国际化企业作为一种特殊的国际创业形式吸引了众多国内外学者的关注。本研究把战略选择划分成企业成本领先、差异化以及聚焦战略三个维度,基于187份样本,研究三种战略类型和天生国际化企业绩效之间的关系,结果表明:天生国际化企业成本领先战略对绩效的影响不显著,而差异化和聚焦战略对绩效均具有显著的正向影响作用。双元创新对成本领先战略与天生国际化企业绩效之间中介作用未获得支持,而双元创新对差异化战略、聚焦战略与天生国际化企业绩效之间起到完全中介效应。最后对研究结果进行了讨论,并提出了研究的不足及未来研究展望。
In recent years, international entrepreneurship has become one of the focus of entrepreneurship research, born international business as a special form of international entrcpreneurship attracted the attention of many domestic and foreign scholars. Strategic choice is divided into three dimensions( cost leadership strategy, differentiation strategy and focus strategy) in this paper. Based on 187 samples of born - global firms, this study insight into the relationship among three types of strategic choice and performance. The empir- ical results show that cost leadership strategy of born - global firms has no significant impact on performance ; but differentiation strategy and focus strategy all has a significant positive effect on performance respectively. The results also imply the mediating role of ambidex- trous innovation between strategic choic and born -global firms performance was not supported; while ambidextrous innovation plays fully mediated effects between strategic choic,focus strategy and born - global firms performance. Finally, the results are discussed, and points out the limitations of this study and future research direction.