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中文摘要：
近几年,随着被列为国家级＂创业型城市＂,长春市掀起了一场由＂管理型经济＂向＂创业型经济＂转变的浪潮,快速迈向具有自己特色的创业型经济时代,即创新和创业驱动发展经济的阶段。为使这一崭新的＂创业型经济＂切实成为长春市经济持续、快速和健康发展的＂新动力＂和＂新能源＂,本文运用＂环境——认知——行为＂理论模型,借鉴营销学中顾客满意度的概念和理论,对长春市创业制度环境进行评价研究;并在对满意度评价结果进行深入分析的基础上,探究了长春市创业制度环境中存在的不足;最后,提出相应对策建议,为其他城市营造良好的创业制度环境提供借鉴意义。
英文摘要：
In recent years, Changchun has been in a rapid transition from managed economy towards entrepreneurial economy after listed the national entrepreneurial city and has been kept a fast pace into the entrepreneurial economy age with its own unique characteristics which is drived to develop by the innovation and entrepreneurship. Taking example by the theoretical model ＂environment cognition action＂ and the concept of customer satisfaction degree in marketing, this paper made a evaluation research on the entrepreneurial institutional environment in Changchun in order to converse the entrepreneurial economy into the new power and new energy to sustain the economy of Changchun continuous rapid development. On the basis of the deep analysis on the evaluation of satisfaction degree,this study put forward suggestions through discussing the deficiency in the entrepreneurial institutional environment of Changchun and provided reference for other cities to create a good business environment system.
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