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中文摘要：
从时间维度刻画了微博舆论的演变过程，分别是萌芽期、形成期、爆发期、高潮期和消退期，分析了各个阶段的形成动因。以“三亚宰客门”为例，详细分析了微博舆论的演变过程，提出了微博舆论的应对策略。
英文摘要：
Abstract：Starting from the time dimension of microblog public opinion evolution process is divided into five stages, which are bud stage, formation stage, outbreak stage , high-tide stage and fading stage.Also, the form reason of the stages is analyzed. To ＂Sanya cheating door＂ for example,the evolution of microblog opinion is analyzed in detail. In the end, the guidance and control strategies targeted microblog public opinion are proposed.
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