以合理行动理论为依据,基于河南280名新生代农民工调研数据,运用结构方程模型对影响新生代农民工自主创业意愿的因素进行了探讨,研究表明,新生代农民工家人意见对其自主创业决策有显著正向影响,同时他们更注重创业启动资金、社会资源等微观元素的积累;目前新生代农民工自主创业模式仍以生存型、机会型为主,但正在逐渐向创造更多财富、成就自身的事业机会的创业模式过渡。
Based on the investigation data taken in Henan province ( selected by the Theory of Reasoned Action, TRA), this paper does an empirical analysis on new generation of migrant workers' potential willingness to business by using the structural equation model. The results show that opinions of family members have great influence on new generation of migrant workers' potential willingness to business, and they pay more attention to the accumulation of business start - up capital, social resources and other micro elements; at present, the business mode of new generation of migrant workers is still survival and opportunistic mode, but is gradually transit to be a new mode which can create opportunities for more wealth and achievements.