数字网络环境下的用户信息交互已成为基于公共平台的信息交流与分享的一种主要形式,由此引发了网络社区的用户信息交互需求与实时利用问题。其中信息交互中的感知影响和作用,已成为信息服务机构重点关注内容。本文以微信为例,进行用户交互信息感知的反馈问卷调查,归纳基于TAM模型的用户交互信息接收感知因素,提出改进TAM模型的用户感知因素及其影响分析,从而提高用户交互类信息接受度。
Information interaction has become the main form of information communication and sharing among users under digital network environment, triggering problems such as demands and real-time utilization of information interaction in the network community. Of all the factors, factors conceming perception and function call the greatest attention among information service organizations. This essay takes Wechat application as an example,conducting a feedback questionnaire about information perception while interaction, then summarizing perception factors based on TAM model, finally rendering a modified TAM model analyzing those perception factors and their influence. It is expected to improve the acceptance of interactive information among users through this essay.