中文摘要：

自有品牌已经成为零售商竞争的有效手段，如何创建成功的自有品牌是零售商迫切需要解决的问题．众多学者研究了自有品牌成功的先决因素和影响效应，在不同研究中，这些先决因素和影响效应，在程度和方向上有明显差异．单独研究很难有效地解释这些差异性，而元分析方法将能解决这一问题，并能同时受益于研究者和管理实践者．采用元分析方法对自有品牌成功的先决因素和影响效应进行整合性研究，提炼出自有品牌成功的概念框架，对先决因素与自有品牌成功、自有品牌成功与影响效应的二元关系进行评价，采用分群研究探讨品类特征、市场环境、研究方法等调节变量对先决因素与自有品牌成功二元关系的影响，在研究结果基础上，给出了相应的管理启示以及未来研究方向．

英文摘要：

Store brands have become an efficient competition method for retailers. How to create a successful store brand is a key problem for retailers. Many scholars studied the antecedents and consequences of store brands, but their results are contradicting. No individual study can explain these differences effectively. A thorough, quantitative, and meta-analytic review of this research stream can solve these problems, and benefit both practitioners and researchers. This study presents a meta-analysis that aggregates empirical findings from the literature on store brand successes. First, it proposes a conceptual framework of store brand successes. Then, the study provides a quantitative summary of bivariate relationships between antecedents and store brand successes, and bivariate relationships between store brand successes and consequences. Thirdly, it studies the moderating effects of product categories, market contexts and research methods on bivariate relationships be- tween antecedents and store brand successes. Finally, it concludes with a discussion of the practical implica- tions and possible directions for future research.