中文摘要：

以计划行为理论为依据,加入种植习惯这一新的变量,构建了农户安全蔬菜种植意愿模型。通过对湖北省226家农户的调查研究发现,种植态度、主观规范、知觉行为控制和种植习惯对农户安全蔬菜的种植意愿具有显著正向影响,种植态度在主观规范和种植习惯与种植意愿之间的关系中具有部分中介作用,不断优化农户种植习惯是在农业产业结构调整过程中提高农户安全蔬菜种植意愿的重要途径。

英文摘要：

Based on the theory of planned behavior, this paper added the plant habit as a new variable and built the farmers’ planting willingness model of safe vegetable by the investigation of 226 farmers in Hubei. The results showed that planting attitude, subjective norm, perceived behavioral control and plant habits had significant positive impacts on farmers’ planting willingness of safe vegetable. In additional, planting attitude played mediating role in the relationship between subjective norms, planting habits and planting willingness. Constantly optimizing farmers’ planting habits was an important way to improve farmers’ planting willingness of safe vegetable during the process of agricultural structure adjustment.