中文摘要：

在结合影视观众基本信息的前提下，针对影视网站新上线收费影片的类型，本文提出在NPTB（Next-Product-to-Buy）模型的基础上融入组合预测模型，用来预测影视观众下一部可能接受观看的影片概率，在此基础上选择观看此类型影片概率最高的观众进行影片推广，以期达到影视网站盈利的目的。实验表明，本研究所用模型明显优于其它预测观众观看影片概率的模型。

英文摘要：

Under the premise of combination film and television audiences basic information, targeted at the film website new type of on-line charges videos, this paper proposes integration into the combination forecasting model on the basis of NPTB model. The model is used to predict the probability of a television audience watching which videos next, and to choose the highest probability of this type of movie viewers for movie promotion. So the purpose of film and television website＇ s earning is achieved. The exam- ple shows that this study is superior to the other prediction audience watch videos probability model.