中文摘要：

微信公众平台作为移动网络时代的新媒介,给高校体育教育提出了新思路。运用SWOT分析法对高校建设体育微信公众平台的优势、劣势、机遇和威胁进行全面、系统地分析,进而提出高校体育微信公众平台在体育宣传、移动学习、体育管理、平台服务和信息环境等方面的应用策略,以期能够促进高校体育信息化的发展。

英文摘要：

WeChat public platform as the new media of the era of mobile network,and also put forward new ideas for college physical education. In this paper,the SWOT analysis method is used to analyze the advantages and institutes in sports WeChat public platform,weaknesses,opportunities and threats to conduct a comprehensive,systematic analysis,and then proposed college sports We Chat public platform in sports publicity,mobile learning,sports management,content quality,environment and other applications and information policy for the construction of the strategy,to be able to provide a new path for the development of sports information in Colleges and universities.