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中文摘要：
消费者企业社会责任认同水平的高低在一定程度上反映了当前消费者对企业社会责任行为重要性的认识和支持程度。研究以消费者认同为基础，从责任采购、经济责任、人权、环境保护、社会发展、产品责任、劳动实践和动物保护八个维度界定了消费者的企业社会责任认同，并以食品行业为例进行问卷调查，采用SPSS和LISREL对所收集数据进行检验分析，验证了八个维度对购买意愿的影响作用以及行为态度的中介作用。结果表明：经济责任、人权、环境保护、社会发展和动物保护五个维度对购买意愿有显著的影响作用。行为态度对责任采购、环境保护和动物保护三个维度的影响起到了完全中介作用；对人权和社会发展只起到部分中介的作用。研究结论为企业寻找符合消费者期望的践行社会责任的着力点提供了理论依据。
英文摘要：
The level of consumer＇s corporate social responsibility（CSR）identification to some extent reflects how the consumers realize and support the importance of CSR acts. Based on the identification of consumers, this paper defines the consumer＇s CSR identification from such eight dimensions as responsibility purchasing, economic responsibility, human rights, environment protection, social development, product responsibility, labor practice and animal protection, analyzed with SPSS and LISREL the data collected with questionnaires from consumers in the food industry, and tested the impacts of such eight dimensions on the purchase intentions and the mediating effect of behavioral attitudes. The results show that such five dimensions as economic responsibility, human rights, environmental protection, social development and animal protection have a significant influence on purchase intentions. Behavioral attitudes played a complete mediating role to such three dimensions as responsibility purchase, environment protection and animal protection, but it only played a partial mediating role to the human rights and social development. The study conclusions will provide a theoretical basis on which enterprises may seek an acting point to practice its social responsibility so as to meet the expectations of the consumers.
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