中文摘要：

对国际企业而言，市场的动荡与复杂对其市场适应性提出了更高的要求。由于市场知识开发是企业构建营销能力的基础，又是提高企业市场适应性的关键因素，故本研究基于营销双元视角，引入营销探索与营销开发变量，探讨国际企业市场知识开发对其市场适应性的作用机制。通过对106家国际企业的调研与分析，本研究发现：国际企业通过市场知识开发有助于提高其营销探索与营销开发能力，进而能够提高企业的营销能力和市场适应性，但过度依靠营销探索或营销开发，不利于其营销能力和市场适应性的提高；国际企业需要在开发市场知识的基础上，有效平衡其营销探索与营销开发活动，才能有效提高其营销能力和市场适应性。此外，国际企业的营销能力能够显著提高其市场适应性。

英文摘要：

To the international enterprises, turbulence and complexity of market make a higher market demands of adaptation. As the market knowledge development is the basis to build marketing capabilities and also a key factor in improving the adaptation of the enterprise. Based on the marketing ambidexterity perspective, this study introduces marketing exploration and marketing exploitation variables, to explore the market knowledge development to develop its market adaptation mechanisms of international enterprises. Through the 106 international enterprises research and analysis, this study, found that： international enterprises through the market knowledge development could improve their marketing and marketing exploration and exploitation capabilities, and thus can improve their marketing capabilities and market adaptation, but excessive dependence on the marketing exploration or marketing exploitation, couldn＇t improve those abilities or adaptations; international enterprises need to develop the market on the basis of knowledge, but through the balance of marketing exploration and marketing exploitation activities, could improve their marketing capabilities and market adaptation effectively; international enterprises＂ marketing capabilities could significantly increase its market adaptation.