中文摘要：

建构高校主流意识形态话语权有助于实现党在社会意识形态领域的领导权和管理权，促进高校沿着正确的轨道发展。而随着自媒体的普及应用和发展，高校主流意识形态话语权建设面临严峻的挑战。高校可以从传授系统的有机的主流意识形态话语体系、引导大学生辩证科学地看待碎片化信息、多方位构建适合大学生特点的自媒体表达平台、运用社会热点难点问题引导大学生对主流意识形态话语的认同、以有效的制度机制规范大学生话语表达的路径来加强自媒体时代下高校的意识形态阵地建设，牢牢把握高校主流意识形态话语权。

英文摘要：

Constructing the mainstream ideological discourse of colleges and universities may help to a- chieve the party＇s leadership and management rights in the field of social ideology, which promotes the de- velopment of colleges on the right track. With the popularity of the application and development of the We- media, the construction of mainstream ideological discourse is facing severe challenges. Colleges can teach systematic and organic mainstream ideological discourse system, guide college students as how to view the fragmentation of information scientifically, construct the multi-dimensional We-media platform suited to the characteristics of the college students, and use social hot and difficult problems to guide college students as how to recognize the mainstream ideological discourse expression. Furthermore, colleges and universities can regulate college students＇ discourse with effective institutional mechanism to strengthen the construction of the ideological position in the We-media era and grasp the mainstream ideological dis- course of colleges and universities firmly.