3D打印鲜明的技术特性和经济特性使之被认为是一项颠覆性创新,与其特性相匹配的应用和商业模式能够帮助发挥其颠覆性作用,带来社会变革。基于颠覆性创新理论,从3D打印目前的应用发展情况入手,讨论了3D打印满足颠覆性创新特征的应用形式,即社会化制造。通过两则企业案例,从价值网视角对社会化制造的商业模式要素构成、内容及关系进行分析,探索其共性之处。最后,根据我国3D打印现状讨论当前存在的不足,为3D打印社会化制造的发展提出对策建议。
3Dprinting has been considered a disruptive innovation owing to its technical and economical traits,and the application and business model that match these traits can enhance the disruptiveness of 3D printing and lead to social change.This paper first discussed about the current situation of 3Dprinting applications based on the theory of disruptive innovation,which is concluded as the social manufacturing.Then this paper analyzed the business model of social manufacturing from the perspective of value network,including the components of value network and their relationships,with the cases of Shapeways and Thingiverse.Finally,this paper discussed about the current shortcomings of 3Dprinting development in China and provided specific suggestions for future development.