中文摘要：

文章以杭州市为例,在对问卷的信度和效度检验的基础上,利用SPSS17.0经过因子分析,得出休闲旅游城市游客体验的六个主要影响因素,并进一步运用相关分析和回归分析对游客体验与休闲旅游城市品牌的相关性进行了深入探讨。研究结果显示：游客杭州之行的体验满意度水平为中等;服务因素等五大影响因素通过了显著性检验,而游览过程因素与休闲旅游城市品牌塑造的相关性较低;游客体验满意度与品牌塑造满意度对休闲旅游城市品牌忠诚度的影响是正向的。

英文摘要：

With Hangzhou as a case under study,by the SPSS17.0 to have tested the reliability and validity of the questionnaires,the reseacher summarized six main factors influencing the tourists＇ experience of leisure and tourism cities.Then the paper further explored the correlation between tourist experience and the popularity of leisure tourism cities through correlation analysis and regression analysis.The results show： the tourist satisfaction with the journey in Hangzhou is of medium level;Five factors including the factor of service have passed the significance test,whereas the process factor has a low correlation with the brand-building of leisure tourist cities;And the satisfaction with tourist experience and brand-building have positive influence on the brand loyalty of leisure tourist cities.