当许多国际出售研究包含二时或更多的层次,在国际出售文学的有限工作使用检验不同水平效果的层次线性建模。这研究在层次线性建模上进行彻底的文学评论(HLM ) 在 28 篇国际出售论文,那从 2005-2014 采用了 HLM 并且在目标,操作层次,和另外的问题上在这些论文评估 HLM 的使用。我们为 HLM 的更多的应用召集国际出售研究,特别地为关于有重要亚公民和机构的变化的新兴的市场的研究。论文提供采用 HLM 在中国在在坚挺的革新和出口商性能之间的关系中测试工业级的政府津贴的节制的角色的解说性的实验研究。
While much of international marketing research involves two or more levels, limited work in the international marketing literature uses hierarchical linear modeling to examine different level effects. This study conducts a thorough literature review on hierarchical linear modeling (HLM) in 28 international marketing papers that employed HLM from 2005-2014 and evaluates the use of HLM in these papers on the objects, operating levels, and other issues. We call for more applications of HLM in international marketing research, particularly for research on emerging markets with significant sub-national and institutional variations. The paper provides an illustrative empirical study that employs HLM to test the moderating role of industry-level government subsidies in the relationship between firm innovation and exporter performance in China.