中文摘要：

城市是当前最主要的旅游地域载体,研究城市旅游形象感知能为城市旅游发展与管理提供依据。基于中国代表性旅游网站——＂携程网＂近5年发布的11000多条网络文本,结合多种方法,对49个＂中国优秀旅游城市＂形象感知做出对比分析。研究发现了中国城市旅游形象总体感知结构与感知方式,认为旅游城市可划分为七种类型,指出认可度而非感知度是影响旅游形象感知的主要依据,识别了有效区分各类城市旅游形象感知的13项因子,归纳了各类城市的旅游形象感知状态和比较优势及劣势,重点对比分析了两类主要旅游城市形象感知。结论弥补了小样本研究的局限,扩展了对中国旅游城市形象感知特征与分异的认识。

英文摘要：

City is acknowledged as one of the most important tourism destinations in China.Because of the demand effects of tourists, cites have to satisfy their consumers with distinctive visiting experiences. Therefore, tourists＇ attitudes are inductive to the development of city destinations. Researches find that perceived destination image could reflect the linkages between cities as the supply sector and the tourist market. In other words, tourists＇ perceptions can offer a demand- oriented diagram for city destinations. Hence, to promote tourism development and management from the perspective of tourists＇ perceived images is reasonable for city destinations. Some analyses have been conducted to collect guidelines from tourist perceptions of city destinations. However, the small sample size limited the generalization of these analyses and implies a future investigation. Collecting more than 11,000 pieces of online narrative contexts of tourists＇ perceived images of 49 ＂China excellent tourist cities＂ on a Chinese well- known tourist website（www.ctrip.com） in the last five years, the purpose of the current research is to make a more generalized analysis of city destinations of China.Methodologies, including content analysis, importance- performance analysis, factor analysis and correspondence analysis, hierarchy and K-means cluster analyses and ANOVA analysis, are employed. This study is concluded with result of the general pattern of image perceptions of Chinese tourist cities and the findings of（1） Chinese tourist cities can be clustered into 7prototypes distinguished by 13 attributes perceived,（2） these 7 prototypes can be further grouped into 3 sets by differences between profiles of their image perceptions, while none of the 3 sets can really be termed ＂excellent＂, and（3） according to the comparison between the 2major sets which are featured with mono-advantage（of city functions） and mix-advantages（of city functions and tourism resources） respectively, the latter performs much