中文摘要：

以SSCI数据库收录的7种国际知名营销期刊在2001-2011年期间所发表的共计170篇消费者促销文献为研究对象，从文献数量、研究主题、研究方法、本领域知名学者及研究机构等方面进行内容分析，归纳研究特点及发展趋势，以期对正在快速融入全球经济的中国企业和中国学者提供借鉴。

英文摘要：

Based on a total of 170 papers in 7 authoritative international marketing journals from SSCI database, this article conducts a content analysis from perspectives of quantity, research topics, methods and famous scholars together with their institutions and summarizes the characteristics and trends. We hope the present study should offer guidance for Chinese enterprises and scholars who are rapidly being integrated into the global economy.