以创业事件理论为分析框架,通过对广东、浙江、湖北三地创业者的问卷调研,系统探讨了感知合意性、感知可行性及其交互效应对创业行为形成的影响机理,以及社会网络构建能力在这一过程中的调节作用。研究发现,感知可行性对创业行为形成有显著的促进作用,感知合意性的影响却并不明显。在社会网络构建能力的调节效应下,感知合意性与感知可行性存在着一种交互机制,低感知合意性(感知可行性)情境下,个体的感知可行性(感知合意性)对创业行为形成的影响更为明显。
Under the theoretical framework of entrepreneurial event theory, the paper conducted a questionnaire survey through the entrepreneurs in Ouangdong, Zhejiang and Hubei. Based on the sur- vey, this research focused on the affective mechanism of perceived desirability, perceived feasibility and the interaction effects on the formation of entrepreneurial behavior. And the research also investi- gated the moderating effect of social network building capacity in the above process. The results indi- cated that the perceived feasibility played a significant role on the formation of entrepreneurial behav- ior but the perceived desirability did not. However, under the moderating effect of social network building capacity, perceived desirability and perceived feasibility had an interactive mechanism: in the situation with low perceived desirability (perceived feasibility), perceived feasibility (perceived desira- bility) had a more significant influence for individual entrepreneurial behavior.