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中文摘要：
汽车产业是我国国民经济的支柱产业。在能源日益短缺、节能环保标准日趋严格,以及＂互联网＋＂的不断冲击和＂工业4.0＂方兴未艾的背景下,我国汽车产业亟需进行转型升级,因此对其商业模式的研究具有重要的意义。本文从汽车制造、销售和售后的3个环节对传统汽车产业的商业模式进行了分析,将现代汽车产业的商业模式总结为信息化、服务化和绿色化的发展趋势,并针对汽车产业商业模式创新提出相关建议。
英文摘要：
Automobile industry is the pillar industry of our national economy. In this era of ＂Intemet ＋＂ and ＂industry4.0＂, when energy shortage, energy saving and environmental protection standards are becoming increasingly stringent, Chinese automobile industry is urgent for transformation and upgrading. In such circumstance, it has great importance to investigate the business model of automobile industry. This paper analyzes the business model of the traditional automobile industry from the aspects of automobile manufacturing, sales and after-sales service, and summarizes the developing trend of the modem automobile industry＇s business model as informatization, servitization and greening. Finally, our paper puts forward several suggestions on the innovation of business model of automobile industry.
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