机会开发是绿色创业研究的核心线索。通过理论提炼和逻辑推演,发现创业者伦理、制度环境与绿色创业机会开发之间的关系表现在:创业者伦理与制度环境之间存在交互效应;创业者伦理与制度环境的交互效应,影响绿色创业机会开发过程;基于创业者伦理与制度环境交互效应的绿色创业机会开发,对可持续发展具有影响作用。据此构建的理论模型,将绿色创业研究深入到创业机会的机理挖掘层面,能为绿色创业研究提供新见解并对丰富创业理论具有价值。
It is a significant direction to reveal the occurrence mechanism of green entrepreneurship by excavating the impact of entrepreneurial ethics and institutional environment on its opportunity exploitation through teasing apart existing research findings,the inherent mechanism of this impact still needs further study in the future.This study teases the dynamic phases and inner structures of opportunity exploitation of green entrepreneurship,and also construct as well as test the interaction model between entrepreneurs' ethics and institutional environmental to further reveal the impact mechanism this interaction has on the opportunity exploitation.Therefore,this study extracts the value realization mechanism of green entrepreneurial opportunities' exploitation under certain context,which is significant to enrich the entrepreneurial opportunity research and entire entrepreneurship theoretical system.