针对节假日出行行为的特殊性,利用2014年北京市节假日出行行为调查数据,构建了节假日绿色出行行为Nested Logit模型。通过筛选影响节假日绿色出行行为选择的显著因素,建立了节假日绿色出行行为NL模型的层次结构,分析了模型的参数估计结果。研究结果表明,是否拥有小汽车、是否拥有自行车、居住方式、出行目的、出行距离和出行费用是影响节假日出行方式选择的主要因素,是否拥有小汽车、是否有同伴和出行目是影响节假日绿色出行选择的主要因素。
Aiming at the particularity of holiday travel behavior, using the 2014 survey data of Beijing holiday travel behavior, the behavior model of green travel on holiday was constructed based on the Nested Logit modeling theory. The significant factors to affect travel choice were screened out, and the hierarchical structure of Nested Logit model on holiday green travel was established. Then, the parameter estimation results of the holiday travel choice model were analyzed. The results show that whether possessing a car, whether possessing a bicycle, living arrangement, travel purpose, travel distance and travel cost are the major factors affecting the choice of holiday travel mode. And whether possessing a car, whether having companions and travel purpose is the major factor affecting the holiday green travel choice.