中文摘要：

90后群体伴随着大众传媒尤其是网络的发展而成长，他们深受其影响并日益成为社会事件的参与主体。本文以“什祁事件”中的90后群体为研究对象，通过对该事件事发地的实地调研，考察传媒与该群体权利意识现状的关联，在运用spss统计软件对调研数据进行分析的基础上，笔者认为90后群体因受权利意识的驱动而参与群体性事件，并在一定程度上影响和促动着事件的发展。在此过程中，大众传媒理应唤起90后群体对权利意识的集体认同并建构一种集体记忆、打造一种集体信仰。

英文摘要：

Growing with the development of the mass media, especially the network, the post-90s group have been deeply influenced by both of them, and increasingly become the active participants. Taking the post-90s group in ＂Shifang Event＂ as example, the article studies the connection between the media and the present situation of post-90s group＇s right consciousness. With the assistance of software SPSS 17.0, we had a thorough analysis to the survey data. It＇s concluded that concludes driven by the right consciousness the post-90s group may participate in and post influence on the events. In this process, the post-9Os＇ collective identity towards the rights consciousness should be aroused, a collective memory and a collective belief should be constructed.