商誉价值受多种因素共同作用,同时商誉价值依附于企业,具有不可确指性。在充分考虑商誉特性、影响商誉的各类因素及企业经营风险的基础上,论文将不确定性区间决策矩阵及求解应用于商誉区间价值动态评估模型的构建并进行实证检验,从而使商誉评估价值更加客观、合理。
Goodwill value is jointly influenced by many factors and it is adhere to the enterprises itself and is un-assignable.By duly considering the its characteristics,the influential factors and the operation risk of the enterprises,the paper applies the matrix and the solution of the uncertain interval policies to the construction of the model of dynamic interval value of goodwill evaluation and makes some empirical tests,thus making the value of goodwill evaluation more objective and reasonable.