根据顾客满意度理论,将农村道路供给的可及性、道路密度和道路质量纳入一个统一的分析框架中,并基于全国5省100个行政村和2000农户的调查数据,建立Probit模型深入分析农村道路供给农民满意度及其影响因素。研究表明:尽管近年来农村道路状况有了很大程度的改善,但是与农民的需求相比还有较大差距,农村道路供给农民满意度普遍不高;道路可及性(村庄距最近柏油/水泥路的距离)和道路质量(村庄内道路的路面状况)是影响农民满意度的重要因素;此外,农民的组织身份(是否为党员)、职业选择(是否有非农就业、有非农劳动从业者比例)、家庭中是否有学龄前儿童、家庭成员的组织身份(家中是否有党员)、家庭的资源禀赋(耕地面积)V2及村庄的地理位置(村庄距乡镇的距离)都会对农民满意度产生一定的影响。
According to customer satisfaction theory, basing on the investigation data of 100 villages and 2000 households from 5 provinces, applying Probit model, this paper put the accessibility, density and quality of rural road services into a unified framework to analyze the rural road satisfactory of rural residents and its influencing factors. The study showed that there was a wide gap between current rural road services and farmers' needs despite the great improvement of rural roads. The satisfaction of rural road services was not high in general. The accessibility of rural road (the distance from village to the nearest asphalt/concrete road) and the quality of rural roads (road condition within the village) were the important influencing factors. In addition, farmers' organization identity, career choice, career choice of family members, existence of pre-school children in the family, organization identity of family members, natural resources of family and the location of the village all had some influence on rural road satisfactory of farmers.