中文摘要：

针对新产品开发中对产品外观设计的感性意象评价,探讨了立体显示方式和平面显示方式对产品感性意象评价的影响。用立体显示方式和平面显示方式展示设计的数字产品模型,参试者对其进行感性意象评分,对评分量表进行了信效度检验,然后对两种显示方式下的评分一致性进行分析。统计结果表明：两种显示方式对产品外观总体的感性意象评分一致性的影响无显著性差别,但对于产品的情感特性评价指标,评价者在立体显示方式下更容易达成一致。

英文摘要：

Aimed at the perceptual image evaluation of production appearance in product development,display model effectiveness of perceptual image evaluation between stereoscopic display and flat panel display are compared.Digital production models scored by subjects are exhibited through the two types of display usage.The reliability and validation of rating scale is checked and the inter-rater consistency is analyzed.The analysis result indicates that：as to the inter-rater consistency,no statistically significant difference can be found between the two types of display usage for evaluating the whole perceptual image of production appearance.However,subjects can reach an agreement on emotion characteristic indexes more easily in stereoscopic display environment than flat panel display.