中文摘要：

在国际商务的研究中越来越重视制度环境差异对企业跨国经营战略的影响，相比那些显性的制度环境差异，企业更需要关注较为隐性的非正式制度距离带来的跨国经营不确定性。本文从制度理论研究视角出发，结合交易成本理论的不确定性研究．将跨国经营不确定性分为合法性压力、行为不确定性和市场模糊性．并探讨企业可否通过执行客户参与这类关系网络构建战略，积极地管理跨国经营不确定性进而提高跨国经营绩效。以期能在中国企业国际化步入新纪元的今天．为其跨国经营战略决策提供参考。

英文摘要：

The effect of institutional environment on MNE＇s strategy is becoming more and more important in international business studies. MNE should pay attention to the internationalization uncertainty due to those informal institutional distance, rather than just focusing on the formal ones. This article combines the institutional theory and the transaction cost theory to divide the internationalization uncertainty into legitimacy pressure, behavioral uncertainty and market ambiguity, and to study that whether MNE could take customer involvement strategy to overcome and manage these uncertainties, in order to increase the internationalization performance and to provide suggestion and guidance for Chinese firms going abroad.