中文摘要：

根据2009～2013年IMD数据,采用LASSO方法,对引起国家形象变动的影响因素从发达国家（地区）与发展中国家（地区）两个层面进行对比分析.结果发现：采用LASSO方法构建模型的拟合优度分别为0.8158和0.7886,能够科学全面有效地解释国家形象;两种情况下选定的影响因素个数分别为38个和34个,对两种情况均有影响的影响因素有14个;综合考虑影响因素的个数和强度,可以看到,对于发达国家（地区）国家形象构建和提升而言,政府管理维度最重要,经济实力和企业运营维度次之,基础设施、金融体系、科技发展、国际化和社会结构的影响则相对较弱;时发展中国家（地区）而言,政府管理维度同样是最重要的,金融体系和国际化次之,经济实力、基础设施、科技发展、企业运营和社会结构的影响则相对较弱.

英文摘要：

Based on the 2009-2013 IMD data and using LASSO methods, the article comparatively analyzing the influencing factors of nationalimage in developed and developing countries／regions. The results showed that the goodness of fit of the two models were 0.8158 and 0.7886 ,which could fully and effectively explain the national image. In both cases, the numbers of selected factors are 38 and 34, and there are 14common factors. Considering the number and intensity factors, we can see that, for developed countries／regions, to build and enhance nationalimage, the most important dimension is government administration with the following of economic strength and business operations , whileinfrastructure, financial systems, technology development, international, social structures are relatively weak. For developing countries／regions,the most important dimension is government administration, which is followed by financial systems and international economic strength , andinfrastructure, technology development, business operations and social structures are relatively weak.