中文摘要：

《旅游法》的实施和重庆市对渝东北生态涵养发展区的功能定位,巫山旅游将迎来“新三峡时代”.通过巫山县旅游发展现状,分析成库后巫山旅游在发展战略、旅游规划、基础设施、产业链、品牌营销等方面的问题,从产品开发、旅游配套、产业整合、客源市场、营销策略等方面,提出巫山旅游发展的基本思路、措施和对策建议.

英文摘要：

After the construction of Three Gorges Reservoir, the tourism resources endowment in Wushan County and the area involved in Big Three Gorges region changes a lot. With the implementation of Tourism Law and the functionally positioning of ec- ological conserved development in northeast Chongqing, Wushan tourism meets ＂New Three Gorges Era＂. This paper analyzes the issues such as development strategy, tourism plan, infrastructure, industrial chain, brand marketing and so on based on develop- ment status quo of Wushan tourism, and puts forward the basic idea, measures and suggestions for Wushan tourism development from the aspects of product development, tourism matching, industrial integration, tourists market, marketing strategy and so on.