中文摘要：

对所收集932个IT及相关产业的汉语品牌，从语音学角度，即音节结构，音调结构，韵母分布等三个方面（其中音调和韵母分布方面主要专注于尾音节的研究）进行了统计分析。统计结果与陈洁光教授和黄月圆教授的品牌命名的四大基本语言学原则相一致，但研究结果也表明，IT产业品牌名称具有相对特有的现象：双音节及高调结尾品名优势大大降低；四音节的品牌明显占了相当大的比例；尾音为四声的居多。此外，IT产业的中国品牌尾音韵母多发“i”音，并以单韵母为主。

英文摘要：

Based on the four general linguistic principles for Chinese branding, brought forward by Chan and Huang, this study analyzes 932 Chinese brands in IT industry, from phonetic perspective, and finds that the two - syllable brands and high - toned ending brands are dramatically decreased in percentage, compared with the case in Chan and Huang＇ s study. Besides, as a supplementary to Chan and Huang＇ s series studies, the authors analyze the preference for speech sounds at the end syllable, and final sound ＂i＂ is found to be taking the top frequency, and generally, simple finals are found to be most preferred in Chinese brands in IT industry.