中文摘要：

在文献综述的基础上，从组织执行力视角研究了企业电子商务扩散的管理机制。提出了价值认知-组织执行-电子商务扩散的两阶段模型，并基于105家传统企业的调查数据，采用偏最小二乘结构方程（PLS）进行了实证分析。研究证实，企业电子商务扩散源于管理者对其应用价值的认知，通过有效的组织执行力（包括战略和运作两个方面）推动电子商务扩散。执行力中介效应的发现扩展了学术界对电子商务扩散过程的认识。

英文摘要：

From an organizational executive perspective, this paper aims to examine the antecedents of e-business diffusion at firm level and develops a model to study the process by which organizational executive powers lead to e-business diffusion. Data gathered from 105 IS and business executives in traditional firms were employed to test the relationships between the constructs using a partial least squares method （PLS） . The results provide theoretical support for a critical causal link from executives＇ value perceptions to organizational executive power, and consequently, promoting e-business diffusion. The mediating role of strategic executive power and operations executive power expands our understanding of e-business diffusion in organizational executive behavior. Implications for research and practice are discussed in the end.