中文摘要：

在线社群是企业创新活动的外部平台,探寻在线社群成员的创新动机是激发成员创新的关键。自我决定理论揭示了动机整合对行为的影响机理,指出外部环境对行为动机具有重要影响。鉴于此,运用实证研究方法,探索了在线社群氛围对成员参与创新行为的影响机理,发现在线社群支持氛围能够通过激发成员创新动机,进而促进其创新行为;成员因果定向水平显著调节在线社群氛围对成员创新动机的激发作用。

英文摘要：

Online community is an external platform for enterprise innovation.To explore the innovation motivation of online community members is the key way to stimulate their innovation behavior.Self-determination theory reveals the mechanism of how motivation integration influences human behavior and points out how important external environment has on human＇s motivation.Using empirical method,this research explores the influence mechanism of online community climate has on members＇ participating innovation behavior,finding that online community supportive climate promotes members innovation motivation and then promotes members＇ innovation behavior.And the causality orientation of community members moderates the effect of supportive climate on innovation motivation.